The price of App Store rises in many countries, but remains unchanged in China

According to Sina Science and Technology, Apple announced on Monday that, as early as October 5, 2022, the prices of the apps and pre purchased items in the app store in the following regions, including Chile, Egypt, Japan, Malaysia, Pakistan, Poland, South Korea, Sweden, Vietnam and all regions using the euro, will increase (except for automatic renewal subscriptions). However, China is not included in the region that is expected to be upgraded this time, which can rest assured for domestic owners.

Multi country price increases in App Store remain unchanged in China

Apple announced on Monday that, as of October 5, 2022 at the earliest, the prices of apps and App in store items in the following regions, including Chile, Egypt, Japan, Malaysia, Pakistan, Poland, South Korea, Sweden, Vietnam and all regions using euros, will be increased (except for automatic renewal subscriptions).

It is worth mentioning that the App Store in China is not in the price adjustment this time. Many insiders said that the strong US dollar was obviously the main reason behind this price adjustment. Apple tried to protect its profit margins in various APP stores when local currencies fell against the US dollar by increasing prices.

App Store is one of the main revenue sources of Apple. The company's service revenue in April June, announced earlier, was slightly lower than expected. According to media reports, the iPhone manufacturer is planning to slow down the recruitment and expenditure of some teams in 2023.

Since this year, the US dollar has risen significantly against most non US currencies, and almost all countries in the price adjustment of the App Store have suffered from the sharp depreciation of their own currencies. For example, Japan also fell by an estimated 20% against the U.S. dollar during the year. Not only was the price adjustment of the App Store this time, but earlier this year Apple also substantially raised the prices of Mac, iPhone and iPad series products in Japan on the grounds of exchange rate changes.

The euro also depreciated significantly against the US dollar during the year, falling sharply all the way and breaking the 1:1 parity threshold for the first time in more than 20 years. At present, the industry generally expects that the market may fall further after the euro.

Apple also said that the price increase measures in Vietnam reflected the new regulations requiring the government to require Apple to withhold and remit applicable taxes, including 5% VAT and 5% corporate income tax. However, Apple did not specify the reasons for the price increase in other regions.

In recent days, the US stock market plummeted again, Meta and other companies continued to dip, but Apple bucked the trend for several days. The reason is that in addition to more profit expectations brought by the hot sale of the high-end version of the iPhone 14, Apple announced that the price increase of the App Store in many countries around the world is the main reason.