The price of Apple's App Store's internal apps has risen significantly, about four times that of Android in the same period

As we all know, most of the apps on smart phones can be used for free, such as WeChat, Alipay, and other software that can be used every day. However, some apps can only be used with payment because of their uniqueness, but the cost is generally not too high. Recently, there have been multiple reports that the prices of many of the Apple App Store's in-house apps have increased significantly. What is the specific situation?

At present, most of the apps on mobile phones are free of charge, such as WeChat and Alipay, which are frequently used in daily life. However, there are some special apps that you need to pay for, such as some buyout games and some professional tools. Of course, those free apps are not charity, and a large part of them will also provide various paid services in their own apps. Recently, however, Apptopia, an application intelligence company, released a report that revealed some current situations in this field.

Specific messages

This report of Apptopia analyzes in detail the pricing of Apple App Store and Google Google Play, two major application markets, from July 2021 to July 2022. After analysis, they found that during this period, the average price of the purchase in theApple App Store has increased significantly, even reaching about 40%. In contrast, the purchase price of Google Play in the same period only increased by about 9%. It can be seen that there is a significant difference between the two.

According to overseas media reports, Apple is planning to expand its advertising business, and its advertising director plans to increase its advertising revenue to $10 billion a year.

It can be seen that the price of Apple's App Store's internal apps has indeed increased a lot, and this has a lot to do with Apple's previous advertising strategy. Apple, which is a high-end product, has now raised the price of its internal apps, which will have an impact on how many fruit fans.