The Apple system has started to add advertisements, and the map app is the first to "go bad"!

Apple phones have always been the representatives of cleanliness and tidiness. Compared with Android phones, the ads in Apple phones have fewer permissions and more users will have a better experience in the use process. However, with the development of the times, Apple is becoming more and more "Android". Recently, it was reported that Apple will add ads in the operating system to improve revenue. First, it will add ads in the map APP, Now let's let the mice give you a detailed introduction!

Recently, it was reported that Apple will start to increase system advertising from Map APP in 2023, and advertising will appear in its own mobile applications. Apple is believed to actively increase its advertising business in the next few years, and plans to expand the overall advertising scale in its own applications. These applications may include maps, stocks, podcasts, etc.

Specific reasons

Apple's advertising team is trying to double the revenue of the advertising department from $4 billion a year. Apple has taken the lead in trying to expand the advertising business in the App Store, for example, the position on the list of the App Store Today and the "you may also like" part of the existing advertising. The ads in the map are not necessarily pop-up ads or banner ads, but ads displayed based on search results. Search companies, enterprises, and users may receive keyword based promotion lists.

Apple's operating system has gradually been caught up by the Android camp in recent years. Although Android phones are still inferior to Apple, Apple has not made much progress in recent years. Now it has added advertisements to the operating system. I can only hope that Apple will not do stupid things in the future!