iPhone shipments in the domestic market have increased significantly, and Apple can still play!

Apple accounts for a high proportion of the mobile phone market in all countries around the world, so the market value of the Apple brand is also increasing rapidly. However, the global mobile phone market is somewhat depressed in the first half of this year, but the shipment of Apple mobile phones in the domestic mobile phone market is increasing. So what is the situation? Now let the mouse lead you to have a detailed look!

According to the latest smartphone shipment data issued by the China Academy of Information and Communication Technology (CAICT), the domestic mobile phone shipment in May was 20.805 million units, down 9.4% year on year. Among them, the 5G mobile phone shipment was 17.739 million units, up 6% year on year, accounting for 85.3% of the mobile phone shipment in the same periodIn May, the shipment of iPhones in China was about 4.2 million, a year-on-year increase of 14%, while the shipment of Chinese local brands decreased by 13%, indicating that the share of iPhones in China is growing.

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In April, due to the impact of the COVID-19 and supply chain shortage, the shipments of smartphones of foreign brands such as iPhones in the domestic market were less than 1.7 million, a sharp decline year-on-year and month on month, far below the previous average of 3.1 million. Among them, 11.8% of Apple users have turned to Huawei, and 24.6% of Huawei users have turned to Apple.

According to the previous report of Counterpoint Research, five iPhones were included in the top ten best-selling smartphones in 2022 in April, and the top four were occupied by Apple. Among them, the iPhone 13 is undoubtedly the best selling product, and has occupied the top position in sales since its launch. Surprisingly, the sales volume of the iPhone SE 3 won the seventh place. Although the sales volume in the domestic market was not satisfactory, it performed particularly well in Japan, accounting for 18% of the Japanese smartphone market share.

Apple is now the leader in the mobile phone market. Before, Huawei was able to compete with Apple's mobile phones in China, but since Huawei failed, other brands have no comparison with Apple. Although Xiaomi has a good sales volume, only low-end mobile phones can see through.