HONOR 70 series hits the high-end market, and the future is full of frustrations!

Glory mobile phones have performed very well in recent years, but in the minds of consumers, the symbol of glory is the middle and low end mobile phones. In order to change the brand positioning in the market, Glory has made countless efforts in recent years. In the first half of this year, HONOR 70 series of new phones were officially released, hoping to impact the domestic high-end mobile phone market. What is the specific effect?

As the flagship of domestic mobile phones in the first half of 2022, the HONOR 70 series won the Jingdong& Tmall& Tiktok& Kwai 618 won the first place in new mobile phone sales in the whole process. In the third week of May this year, Glory's share in the domestic market reached 19%, the highest ever.

Lack of strength

In order to "make way" for the HONOR 70 series, HONOR 60 reduced its price. The HONOR 70 series came out, and the price of HONOR 60 continued to decline, even "fell to the freezing point". In fact, the Glory low price configuration was lack of sincerity in trying to eliminate the cost performance ratio label

The competitors are too strong

When Glory was "independent", it was still its competitor. After Glory was separated, a certain meter achieved growth and its market share was improved. In the market competition over the years, a certain meter has cultivated a group of user players with high loyalty, and most of the proud fans are from Huawei's auraGlory has been away from the high-end market for more than a year, and has been busy arranging channels

Glory wants to impact the high-end market, which is embarrassing. Apple and Huawei are firmly on the top of the high-end market, and OPPO and Huawei are launching a fierce attack. After the glory has faded, it becomes a new brand. Under the shadow of worries, the road to high-end glory is full of difficulties. However, we should give Glory some understanding and time to tell more high-end stories.

The sales level of HONOR 70 series has been quite good since its release. Initially, Glory's new machine is still a success, but Glory still has a long way to go to change the middle and low end labels. If it develops well in the future, it is not impossible to break away from Huawei's shadow.