The average selling price of Apple mobile phones hit a new high in this quarter, and the main reason is that the pro models are popular

Apple has always been the big brother in the mobile phone industry. Even after so many years, Apple still holds the first position in global sales, and the price of Apple's mobile phone is the highest in the industry. Because of the performance and system, Apple's mobile phone has always been popular with users at home and abroad. This year, the average price of Apple's mobile phone hit a new high this quarter, According to the analysis of celebrities, this may be because the iPhone 14 series pro model released by Apple this year is too popular. Come and have a look!

It is reported that because consumers are more willing to buy the iPhone 14 Pro model, the ASP of Apple's mobile phones will rise in the next two quarters. According to the forecast of Counterpoint Research, Apple released the iPhone 14 series earlier this month, with strong demand. It is expected that ASP (average selling price) will hit a new high in the quarter in September, reaching $892; The quarter in December climbed again to $944. In the fourth quarter of last year, the iPhone's ASP reached $873.

Specific reasons

Mobile phone revenue accounts for 50% of Apple's total revenue, and Wall Street pays close attention to the ASP of iPhone. In 2015, the average selling price of Apple's iPhone was only $690. When the new iPhone was released at the beginning of this month, Apple did not raise the price, but ASP still rose, which is particularly noteworthy. ASP rose mainly due to the best-selling iPhone 14 Pro and Pro Max models. Evercore ISI surveyed about 4000 consumers, and found that about 56% of consumers interested in buying iPhones were ready to choose Pro, compared with 41% last year. Evercore ISI expects that the ASP of Apple's iPhone will rise to $940 next year, 10% higher than that of the iPhone 13 in the same period. Evercore ISI Amit Dayanani said: "We have increased iPhone revenue in the coming quarters because ASP is stronger than expected.

The price of Apple's mobile phone itself is relatively high, but with the development of the times, the price of other domestic mobile phone brands is also increasing, and the cost performance of Apple's mobile phone is relatively higher. Of course, consumers will choose Apple.