OPPO mobile phone won the Kerui Innovation Award, which is deserved!

Scientific and technological innovation is the core of every technology company, and the best way to prove their innovation ability is to win awards. Recently, OPPO won several awards at the Kerui International Innovation Festival, which was guided by the Beijing Advertising Association and hosted by the program team. This time, OPPO won awards mainly in the fields of scientific and technological innovation, media and public welfare. The following editor will take you to see these award-winning innovative designs.

The grand prize of Kerui Innovation Award in 2022 was announced: among the 1851 cases submitted at home and abroad, the public welfare case of "OPPO Enco Putting Poetry into Earphones" submitted by Haijia Media won the grand prize, and the cases of OPPO Enco X2 new product listing, Angel 2022 high-end new product campaign and others won four gold prizes.

The annual grand prize of this year's Kerui Innovation Award was won by Beijing Haijia Mingzhe Public Relations Consulting Co., Ltd. The case submitted was "OPPO Enco in collaboration with the" Little Dolphin Choir for Hearing Impaired Children "to put poetry into headphones". Tian Tao, executive chairman of Kerui International Innovation Festival, praised: "Helping hearing impaired children reflects the strong expression of the brand's" love and responsibility ". This project finds the resonance point through the way of" prompt sound ", and successfully conveys love, responsibility and brand values through intelligent, scientific and technological products. We are very moved by this approach, which is the most attractive and successful highlight."

The case ofOPPO Enco X2 New Product Launchsubmitted by Haijia Media, from the release of the new product to the listing and sale, carried out content marketing on the two core IPs of Dana's co research coaxial dual unit structure and international music master Jiushirang Tune, and established OPPO Enco X2's sound quality benchmarking awareness. Professor Wang of Zhejiang Media University believes that the best case of "strengthening rational value to achieve emotional resonance" is to gain insight into the fundamental needs of users for sound quality and then add emotional value to products. The brand topics have been read by more than 400 million people and interacted with more than 1 million people.

In the case of continuous decline in the water purifier market, Haijia Media created a high-end brand attribute for Angel, achieving a breakthrough in the price war of domestic brands. The overall exposure of the project exceeded 913 million, the total number of readers plus broadcasts exceeded 224 million, and the overall interaction volume exceeded 3.24 million. The sales volume in April surpassed all foreign brands and ranked first in the industry.

This time OPPO won four awards, including the Gold Award for Brand Innovation and Marketing Innovation, the Gold Award for Financing Media Innovation, the Full Court Award and the Innovation Public Welfare Gold Award. The main awards include "OPPO Enco Put Poetry into Earphones", "OPPO Enco X2 New Product Listing", and OPPO's achievements in water purifier marketing.