Consumers foot the bill?Apple AI may charge a monthly fee of over 140 yuan

With the continuous development of AI, more and more mobile phone manufacturers are bringing AI technology to mobile phones.As one of the most popular mobile phone brands in the world, Apple is expected to launch AI features on iOS 18.But according to the latest news, in order to pass on costs, that is, to make more money, Apple is expected to charge for AI functions. It will charge US$20 per month, which is more than 140 yuan.

Some analysts claim that Apple Intelligence may charge $20 per month.The problem is, in the short term, this looks more like fantasy than an actual plan.Such analyst predictions are not entirely wrong on a technical level, and may come true to some extent someday in the future - but in terms of timelines, they are completely out of touch with reality.

According to stock analysts, they asked CNBC the same question again and again during earnings calls, as if it was all going to come true soon.Specifically, analysts pointed out that Apple will charge for services, and artificial intelligence also has costs.

Apple prefers to make money rather than spend it, which is exactly what analysts are arguing.Regardless, stock analysts believe Apple can pass on the cost of AI to subscribers.In addition, ChatGPT charges for more advanced AI features, which is what Microsoft does, so Apple can do the same.In addition, Samsung is also said to be "considering multiple profit models" for its Galaxy AI services.

But Apple hasn’t started charging yet.It's hard to imagine that they would first offer Apple Intelligence for free and then suddenly start charging for it.

Given that analysts are right that AI costs money, and that Apple likes to make money, there's a possibility that this could become an additional charge.Apple has said it is working with ChatGPT and plans to add more partners.

At present, all major domestic mobile phone manufacturers have successively launched AI functions on mobile phones, but I have not heard of any manufacturer charging for it.If Apple really charges for AI, it may further lose customers. Who is willing to spend more than 100 yuan a month?